Smart Advise creates approaches for clients to create an optimal solution to address portfolio optimization, improving penetration, building brand equity or improving gross profits for brands.
Smart Advise’s Needs-based segmentation approach allow teams to develop offerings and go-to-market approaches, based on a keen understanding of the segment needs and expectations. It lays the foundation for a customer-centric approach to design and deliver customer experiences to delight customers, leading to long-term customer engagement.
Smart Advise’s Needs-based segmentation approach allow teams to develop offerings and go-to-market approaches, based on a keen understanding of the segment needs and expectations. It lays the foundation for a customer-centric approach to design and deliver customer experiences to delight customers, leading to long-term customer engagement.
The pathway to an improved Customer Experience and securing Customer Engagement arises only from a deep understanding of Customer Expectations. Smart Advise helps understand customer expectations before measuring the experience. Addressing gaps on expectations helped our clients to make an impact on their experience.
Consumer preferences are not just driven by products/services offered; they are also driven by brand perceptions. Smart Advise equity model framework allows to not just capture brand value but also understand the preferences of consumers to identify the real “$” consumer attach on brand equity
